Centene Corporation

Sr. UX Researcher
May 2021 - Present

• Creating member, provider, and user experiences to improve health care outcomes one interaction at a time for the web, mobile, and contact center. Re-imagining the digital experience for healthcare.

• Assisting Centene's CCXD team with a variety of UX projects, including research (UserZoom, Qualtrics), strategy, and analysis, to expand and upgrade their large number of health care web properties.

Najm Asia Inc

Sr. UX Researcher
May 2017– October 2019 May 2020 - May 2021

• Identified and prioritized research opportunities to influence the product design cycle, and used “Google Analytics” to analyze in-depth-detailed quantitative information about our clients’ web visitors.

• Collaborated with designers, product managers, and engineers to define the research strategy.

• Executed research projects from start to finish and conducted studies using a wide range of qualitative and quantitative research methods, including developing a research plan, interviewing, recruiting, moderating, usability testing, conducting surveys, click tracking/scroll tracking, and executing a thorough data analysis that provides actionable insights (presenting findings/visualizing data).

• Contributed my research perspectives throughout the entire digital product design cycle to build user empathy and guide product direction.

• Been comfortable communicating research insights and opportunities in clear, concise, and compelling ways (through reports, journey maps, and more) that resonate across all levels of the UX and product teams.

Prime Digital Academy

UX Designer & Full-Stack Software Engineer
October 2019 – May 2020

As a UX researcher and designer, I have always been interested in all aspects of the digital space to be a skilled multi-tasker and an exceptional problem solver. Prime's Full-Stack Software Engineering program helped me improve those skills and gave me a comprehensive understanding of web development. This program was a rewarding but challenging experience. I could create more than 130 Full-Stack projects on my GitHub. Combining these skills makes me a unique candidate!

Group Project: OTTO

Full-Stack Web Development

• Developed a full-stack web app for our client that provides info to buyers and sellers of commercial real estate that are interested in off-market property sales.

• Sellers are able to provide detailed property info to gauge any interest.

• Buyers are able to enter search criteria to find what they're interested in.

• Admins are able to approve any property listing or request for more info.

• The used technologies: PostgreSQL, Express, React, Node.js [SERN Stacks], Redux & Saga, Google map API, and Material-UI.

Solo Project: AISLE

UX Research & Design

• Challenge: Created a multi-touchpoint design strategy from surveys, interviews, focus groups, and field studies and added more features to the app to make it beneficial and efficient for all grocery shoppers and collaborated with app developers.

• Result: Identified MVPs and Created a unified mobile app for grocery shoppers and a dynamic platform for future development.

• Methods: Competitive Audit, User Interviews, Survey, Card Sorting, Directed Storytelling, Heuristic Analysis, Affinity Diagramming, Wireframing, Interactive Prototyping, Usability Evaluations.

• Tools: Sketch, InVision, Photoshop.

Solo Project: Mini-AISLE

Full-Stack Web Development

• Developed a full-stack web app based on my previous UX research and design project AISLE, to unify all activities related to grocery shopping, and track those all in one place.

• The developed app can successfully keep track of all necessities of the user's shopping list, easily.

• The used technologies: PostgreSQL, Express, React, Node.js [SERN Stacks], Redux & Saga, and Material-UI.

Najm Asia Inc

UI/UX Designer
December 2013 – May 2017

• Identified and evolved people-focused patterns, components, and styles, and been a part of all visual design stages, from concept to final hand-off to the engineering team.

• Collaborated closely with other designers, product managers, and researchers to identify potential areas of improvement for the company’s products from layout, visual branding, and data visualization to motion and interactivity.

• Designed new interaction modules, low and high-fidelity wireframes, mockups, and interactive prototypes across the web and mobile products.

• Created accessible interaction modules, screen layouts, style guides, pattern libraries, images, icons, and other visual elements for approved and funded projects by our clients, national IT companies.

• Elevated design system in the platform of the company for the most effective collaboration with internal and external teams.

• Operated iterations based on stakeholders’ feedback and delivered design requests to meet key timelines and milestones.

• Conducted remote usability testing to validate design decisions before launch and on an ongoing basis post-launch.

• Became a champion of our users and helped advocate for the prioritization of design-centered changes and improvements.

EMERSON Automation Solutions

Usability Research Assistant October 2017

Every year the Human-Centered Design Institute of Emerson supports and coordinates a usability testing event at the annual Emerson Global Users Exchange, which allows the businesses within Emerson Process Management to perform usability tests on new product ideas and prototypes.

• Collaborated with product teams to develop research goals, identify tasks and scenarios, and establish a test environment.

• Created test plan and moderated in-person or remote usability studies and delivered test result reports including statistical analysis.

• Did valuable research and projects in Emerson and enjoyed working with those knowledgeable researchers.

TMS Co. Ltd

User Experience Researcher
July 2010 – December 2013

• Created a deep understanding and empathy for our customers through a diverse research program.

• Strategized, Researched, and Designed for manufacturing avant-garde urban furniture, especially public restrooms for Tehran urban spaces; results showed a 39% improvement in usage.

• Continually explored innovative approaches to qualitative and quantitative research based on industry best practices and the changing needs of the business and customers in different regions and countries.

• Conducted user research studies, including concept tests, usability tests, and ethnographic field research.

• Conducted both qualitative and quantitative research on urban elements, and human-centric approach to analysis, which resulted in 6 Volume research booklets.